Essentials of Advertising Strategyby Don E. Schultz; Stanley I. Tannenbaum
- 期刊名称Journal of Advertising
- 作者Review by: William H. Bolen
- 卷第18卷
- 期第1期
- 印刷ISSN0091-3367
- 文件大小573.93KB
- 发表时间1989
- DOI10.2307/4188711
- 页码42-43
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