海量图书期刊资源,随时随地畅享阅读乐趣
Evolutionary brandingElizabeth C. Hirschman · 2010
Dimensions of possession importanceElizabeth C. Hirschman; Priscilla A. Labarbera · 1990
Black ethnicity and innovative communicationElizabeth C. Hirschman · 1980
Innovativeness, Novelty Seeking, and Consumer CreativityElizabeth C. Hirschman · Journal of Consumer Research · 1980
Consumers and Their Animal CompanionsElizabeth C. Hirschman · Journal of Consumer Research · 1994
Ethnic Variation in Hedonic ConsumptionHirschman, Elizabeth C. · The Journal of Social Psychology · 1982
A Comment on Candor and ContextHirschman, Elizabeth C. · Journal of Advertising · 1986
Innovativeness, Novelty Seeking, and Consumer CreativityHirschman, Elizabeth C. · Journal of Consumer Research · 1980
Advertising and Consumer BehaviorDaniel K. Stewart · Journal of Advertising · 1974
PR Perspectives for AdvertisersWalter J. Walsh · Journal of Advertising · 1975
Antecedents of True Brand LoyaltyKim, Jooyoung; Morris, Jon D.; Swait, Joffre · Journal of Advertising · 2008
"Regulating Sin" Across CulturesWolburg, Joyce M.; Venger, Olesya · Journal of Advertising · 2009
Repetition Variation Strategies for Narrative AdvertisingChang, Chingching · Journal of Advertising · 2009
Measuring Trust In AdvertisingSoh, Hyeonjin; Reid, Leonard N.; King, Karen Whitehill · Journal of Advertising · 2009
Commercials as Context for Other CommercialsPoncin, Ingrid; Derbaix, Christian · Journal of Advertising · 2009
Long Live Creative Media ChoiceDahlén, Micael; Friberg, Lars; Nilsson, Erik · Journal of Advertising · 2009