海量图书期刊资源,随时随地畅享阅读乐趣
Marketing and Marketing Information System Sophistication In Retail BankingMark, Colgate · The Service Industries Journal · 2000
Advanced Theory and Practice in Sport Marketing || Sport Marketing Information SystemsSCHWARZ, E · 2008
Book Review: Readings in Marketing Information Systems: A New ERA in Marketing ResearchSaunders, George B. · Journal of Marketing · 1970
The status of marketing information systems, decision support systems and expert systems in the marketing function of U.S. firmsMary A. Higby; Badie N. Farah · 1991
Crossing Boundaries in Information Systems Research || The Market's Perception of the Transactional Risks of Information Technology Outsourcing AnnouncementsWonseok Oh, Michael J. Gallivan and Joung W. Kim · Journal of Management Information Systems · 2006
Marketing Information Systems in UniversitiesGabbott, Mark; Sutherland, Ewan · Marketing Intelligence & Planning · 1993
Evaluating Changes in the Marketing Information SystemAssmus, Gert · European Journal of Marketing · 1977
Integration and Effectiveness of Marketing Information SystemsSääksjärvi, Markku V.T.; Talvinen, Jari M. · European Journal of Marketing · 1993
mRNA differential display of gene expression in colonic carcinomaPekka Ojala; Jari Sundström; Juha M. Grönroos; Eveliina Virtanen; Kati Talvinen; Timo J. Nevalainen · 2002
Setting socially responsible marketing objectivesSirgy, M. Joseph; Lee, Dong‐Jin · European Journal of Marketing · 1996
The Changing Character of Industrial SellingWotruba, Thomas R. · European Journal of Marketing · 1980
Postmodern Marketing?Brown, Stephen · European Journal of Marketing · 1993
Marketing in a postmodern worldFuat Firat, A.; Dholakia, Nikhilesh; Venkatesh, Alladi · European Journal of Marketing · 1995
CommentaryCunningham, Anthony C. · European Journal of Marketing · 1999
Service loyaltyCaruana, Albert · European Journal of Marketing · 2002
Human ecology, geography and marketingRobson, Brian T. · European Journal of Marketing · 1969
E‐consumer behaviourDennis, Charles; Dennis, Charles; Merrilees, Bill; Jayawardhena, Chanaka; Tiu Wright, Len · European Journal of Marketing · 2009