The Divergent “Loyalty” Behaviors of a Captive ConsumerLeisen Pollack, Birgit · Services Marketing Quarterly · 2017

Nomological validity of the Net Promoter Index questionLeisen Pollack, Birgit; Alexandrov, Aliosha · Journal of Services Marketing · 2013

The nature of the service quality and satisfaction relationshipLeisen Pollack, Birgit · Managing Service Quality: An International Journal · 2008

Effects of exit barriers on word of mouth activitiesLeisen Pollack, Birgit · Journal of Services Marketing · 2017

The Effects of Relationship Marketing Instruments on LoyaltyLilly, Bryan; Tippins, Michael J.; Pollack, Birgit Leisen · Services Marketing Quarterly · 2007

Linking the hierarchical service quality model to customer satisfaction and loyaltyLeisen Pollack, Birgit · Journal of Services Marketing · 2009

Why Do Consumers Stay When Things Are Bad and Leave When Things Are Good?Pollack, Birgit Leisen · Journal of Relationship Marketing · 2014

School Choice AttributesParker, R. Stephen; Cook, Sherry; Pettijohn, Charles E. · Services Marketing Quarterly · 2007

Advertising Strategy ViewpointsDunn, Paul; Stevens, Robert E.; Cole, Henry S. · Services Marketing Quarterly · 2002

Marketing Financial Services in LondonCarter, Tony; Chattalas, Michael · Services Marketing Quarterly · 2001

Surveying the Service SectorMcConkey, C. William; Stevens, Robert E.; Loudon, David L. · Services Marketing Quarterly · 2003

Monetary Donations to Charitable OrganizationsRiecken, Glen; Yavas, Ugur · Services Marketing Quarterly · 2008

Source Credibility in Attorney AdvertisementsAmyx, Douglas; Bristow, Dennis; Robb, Jeffrey · Services Marketing Quarterly · 2009

Church Marketing Communication MethodsVokurka, Robert J.; McDaniel, Stephen W.; Cooper, Noelle · Services Marketing Quarterly · 2002

Marketing Church ServicesRodrigue, Christina S. · Services Marketing Quarterly · 2002