Project Profiles
- 期刊名称Design Ecologies
- 作者THORNTON, TIM; VÖLKEL, ANNE CARINA; LI, WEITAO; DEAN, MICHAEL; GREEN, KEVIN; CHUO, WEI-CHUNG; WILLIAMS, ELIZABETH ANNE
- 卷第1卷
- 期第2期
- 印刷ISSN2043-068X
- 电子ISSN2043-0698
- 文件大小1177.52KB
- 发表时间2011-10-10
- DOI10.1386///des.1.2.321_7
- 页码306-321
Retail brand experience: scale development and validationKhan, Imran; Rahman, Zillur · Journal of Product & Brand Management · 2016
A review and future directions of brand experience researchKhan, Imran; Rahman, Zillur · International Strategic Management Review · 2015
Development of a scale to measure hotel brand experiencesKhan, Imran; Rahman, Zillur · International Journal of Contemporary Hospitality Management · 2017
Customer Service Experience in Hotel Operations: An Empirical AnalysisKhan, Imran; Garg, Ruchi Jain; Rahman, Zillur · Procedia - Social and Behavioral Sciences · 2015
Brand experience anatomy in retailing: An interpretive structural modeling approachKhan, Imran; Rahman, Zillur · Journal of Retailing and Consumer Services · 2015
Brand Experience and Emotional Attachment in Services: The Moderating Role of GenderKhan, Imran; Rahman, Zillur · Service Science · 2017
The role of CSR as a determinant of consumer responses in financial sectorFatma, Mobin; Rahman, Zillur; Khan, Imran · DECISION · 2015
An Overview of Content AnalysisHarwood, Tracy G.; Garry, Tony · The Marketing Review · 2003
Book ReviewPressey, Andrew · The Marketing Review · 2006
Writing a Research ProposalBaker, Michael J. · The Marketing Review · 2000
EditorialTynan, Caroline · The Marketing Review · 2001
The Diverse Interpretations of 'Brand'de Chernatony, Leslie · The Marketing Review · 2000
Knowledge Management in MarketingSchlegelmilch, Bodo B.; Penz, Elfriede · The Marketing Review · 2002
Recycling Postmodern MarketingBrown, Stephen · The Marketing Review · 2006
Key Account Management – A Domain ReviewMcDonald, Malcolm · The Marketing Review · 2000