The 27th Polish Malacological Seminar
- 期刊名称Folia Malacologica
- 作者Pokryszko, Beata M.
- 卷第20卷
- 期第1期
- 印刷ISSN1506-7629
- 文件大小5220.96KB
- 发表时间2012-3-1
- DOI10.2478/v10125-012-0001-7
- 页码43-71
Managing i‐branding to create brand equitySimmons, Geoff; Thomas, Brychan; Truong, Yann · European Journal of Marketing · 2010
Reciprocal value propositions in practice: Constraints in digital marketsYann Truong; Geoff Simmons; Mark Palmer · 2012
Status and Conspicuousness – Are They Related? Strategic Marketing Implications for Luxury BrandsTruong, Yann; Simmons, Geoff; McColl, Rodd; Kitchen, Philip J. · Journal of Strategic Marketing · 2008
An exploration of business model development in the commercialization of technology innovationsDmitriev, Viatcheslav; Simmons, Geoff; Truong, Yann; Palmer, Mark; Schneckenberg, Dirk · R&D Management · 2014
Inscribing value on business model innovations: Insights from industrial projects commercializing disruptive digital innovationsSimmons, Geoff; Palmer, Mark; Truong, Yann · Industrial Marketing Management · 2013
Branding strategies for high-technology products: The effects of consumer and product innovativenessTruong, Yann; Klink, Richard R.; Simmons, Geoff; Grinstein, Amir; Palmer, Mark · Journal of Business Research · 2016
Uncovering the link between governance as an innovation process and socio-economic regime transition in citiesSimmons, Geoff; Giraldo, Jorge Esteban Diez; Truong, Yann; Palmer, Mark · Research Policy · 2017
Value-based marketingDoyle, Peter · Journal of Strategic Marketing · 2000
Measuring and managing brand loyaltyKnox, Simon; Walker, David · Journal of Strategic Marketing · 2001
Customer Engagement and Behavioral ConsiderationsCarter, Tony · Journal of Strategic Marketing · 2008
From customer satisfaction to profitabilityYeung, Matthew C. H.; Ennew, Christine T. · Journal of Strategic Marketing · 2000
Social intelligence in customer engagementStone, Merlin; Woodcock, Neil · Journal of Strategic Marketing · 2013
EditorialPiercy, Nigel; Strong, Carolyn · Journal of Strategic Marketing · 2011
EditorialPiercy, Nigel; Strong, Carolyn · Journal of Strategic Marketing · 2013
EditorialPiercy, Nigel; Strong, Carolyn · Journal of Strategic Marketing · 2014