Advertisingby Maurice I. MandellReview by: William H. Bolen · Journal of Marketing · 1974

Readings in Marketing 75/76by Richard WendelReview by: William H. Bolen · Journal of Marketing · 1975

Selling: A Self-Management Approachby Ferdinand F. MauserReview by: William H. Bolen · Journal of Marketing · 1978

Essentials of Advertising Strategyby Don E. Schultz; Stanley I. TannenbaumReview by: William H. Bolen · Journal of Advertising · 1989

Cases in Advertising and Promotion Managementby John A. Quelch; Paul W. FarrisReview by: William H. Bolen · Journal of Advertising · 1984

New Dimensions in Retailing: A Decision Oriented Approachby John K. Ryans,; James H. Donnelly,; John M. IvancevichReview by: William H. Bolen · Journal of Marketing · 1971

Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012

Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996

Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014

Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996

Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997

Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999

Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013

Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013