海量图书期刊资源,随时随地畅享阅读乐趣
Publicity and advertising: what matter most for sales?E. Spotts, Harlan; G. Weinberger, Marc; F. Weinberger, Michelle · European Journal of Marketing · 2014
The impact of negative product newsMarc G. Weinberger; Jean B. Romeo · 1989
It's Just a JokeGulas, Charles S.; McKeage, Kim K.; Weinberger, Marc G. · Journal of Advertising · 2010
A difference in informational influences: Services vs. goodsMarc G. Weinberger; Stephen W. Brown · 1977
Negative product safety news: Coverage, responses, and effectsMarc G. Weinberger; Jean B. Romeo; Azhar Piracha · 1991
The Impact of Humor in Advertising: A ReviewMarc G. Weinberger and Charles S. Gulas · Journal of Advertising · 1992
Marketplace footprints: connecting marketing communication and corporate brandsMelewar, T.C.; Spotts, Harlan E.; Weinberger, Marc G. · European Journal of Marketing · 2010
Setting socially responsible marketing objectivesSirgy, M. Joseph; Lee, Dong‐Jin · European Journal of Marketing · 1996
The Changing Character of Industrial SellingWotruba, Thomas R. · European Journal of Marketing · 1980
Postmodern Marketing?Brown, Stephen · European Journal of Marketing · 1993
Marketing in a postmodern worldFuat Firat, A.; Dholakia, Nikhilesh; Venkatesh, Alladi · European Journal of Marketing · 1995
CommentaryCunningham, Anthony C. · European Journal of Marketing · 1999
Service loyaltyCaruana, Albert · European Journal of Marketing · 2002
Human ecology, geography and marketingRobson, Brian T. · European Journal of Marketing · 1969
E‐consumer behaviourDennis, Charles; Dennis, Charles; Merrilees, Bill; Jayawardhena, Chanaka; Tiu Wright, Len · European Journal of Marketing · 2009