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Advances in Advertising Research (Vol. VII) ||Christodoulides, George; Stathopoulou, Anastasia; Eisend, Martin · 2017
Advances in Advertising Research (Vol. VII) || How Customers Engage with Brands: A New FrameworkChristodoulides, George; Stathopoulou, Anastasia; Eisend, Martin · 2017
Advances in Advertising Research (Vol. VII) || Consumer Values as Mediators in Social Network Information SearchChristodoulides, George; Stathopoulou, Anastasia; Eisend, Martin · 2017
Advances in Advertising Research (Vol. VII) || The Influence of Personal Data Usage on Mobile AppsChristodoulides, George; Stathopoulou, Anastasia; Eisend, Martin · 2017
Advances in Advertising Research (Vol. VII) || Hofstede Cultural Framework and Advertising Research: An Assessment of the LiteratureChristodoulides, George; Stathopoulou, Anastasia; Eisend, Martin · 2017
Advances in Advertising Research (Vol. VII) || The Relationship between Gratifications from Social Networking Site Use and Adolescents’ Brand InteractionsChristodoulides, George; Stathopoulou, Anastasia; Eisend, Martin · 2017
Advances in Advertising Research (Vol. VII) || Is Targeting Online Information Diffusers Based on Their Personality Traits and Influencer Types Misleading?Christodoulides, George; Stathopoulou, Anastasia; Eisend, Martin · 2017