海量图书期刊资源,随时随地畅享阅读乐趣
Fundamental Issues and Directions for Marketing || Charting New Directions for MarketingGeorge S. Day and David B. Montgomery · Journal of Marketing · 1999
Fundamental Issues and Directions for Marketing || "Foreseeing" MarketingRohit Deshpandé · Journal of Marketing · 1999
Fundamental Issues and Directions for Marketing || The Role of MarketingChristine Moorman and Roland T. Rust · Journal of Marketing · 1999
Fundamental Issues and Directions for Marketing || Back MatterJournal of Marketing · 1999
Fundamental Issues and Directions for Marketing || Front MatterJournal of Marketing · 1999
Fundamental Issues and Directions for Marketing || Marketing in the Network EconomyRavi S. Achrol and Philip Kotler · Journal of Marketing · 1999
Fundamental Issues and Directions for Marketing || Marketing's Contributions to SocietyWilliam L. Wilkie and Elizabeth S. Moore · Journal of Marketing · 1999
Fundamental Issues and Directions for Marketing || Modular Architectures in the Marketing ProcessRon Sanchez · Journal of Marketing · 1999
Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013
Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013