海量图书期刊资源,随时随地畅享阅读乐趣
The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic PerspectiveChristian Homburg, Nicole Koschate and Wayne D. Hoyer · Journal of Marketing · 2006
The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic PerspectiveHomburg, Christian; Koschate, Nicole; Hoyer, Wayne D · Journal of Marketing · 2006
The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic PerspectiveHomburg, Christian; Koschate, Nicole; Hoyer, Wayne D. · Journal of Marketing · 2006
Exploring the cognitive–affective nature of destination image and the role of psychological factors in its formationHéctor San Martín; Ignacio A. Rodríguez del Bosque · 2008
Extending service brands into products versus servicesSichtmann, Christina; Schoefer, Klaus; Blut, Markus; Kemp, Charles Jurgen · European Journal of Marketing · 2017
Customer Evaluations of Tour Operators' Responses to Their ComplaintsSchoefer, Klaus; Ennew, Christine · Journal of Travel & Tourism Marketing · 2004
A Typology of Consumers' Emotional Response Styles during Service Recovery EncountersKlaus Schoefer; Adamantios Diamantopoulos · 2009
A Review of E-mass Customization as a Branding StrategyYan, Ye; Gupta, Suraksha; Schoefer, Klaus; Licsandru, Tana · Corporate Reputation Review · 2019
The impact of perceived justice on consumers' emotional responses to service complaint experiencesBaron, Steve; Schoefer, Klaus; Ennew, Christine · Journal of Services Marketing · 2005
Measuring experienced emotions during service recovery encounters: construction and assessment of the ESRE scaleKlaus Schoefer; Adamantios Diamantopoulos · 2008
The determinants and consequences of consumer trust in online environments: an exploratory investigationBramall, Caroline; Schoefer, Klaus; McKechnie, Sally · International Journal of Internet Marketing and Advertising · 2004
Perceived globalness and localness in B2B brands: A co-branding perspectiveMohan, Mayoor; Brown, Brian P.; Sichtmann, Christina; Schoefer, Klaus · Industrial Marketing Management · 2018