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Marketing Food Brands || The Management of FMCG Product CategoriesChimhundu, Ranga · 2018

Marketing Food Brands || Private Label and Manufacturer Brand CoexistenceChimhundu, Ranga · 2018

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Marketing Food Brands || Private Label and Manufacturer Brand Research ExecutionChimhundu, Ranga · 2018

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Manufacturer and retailer brands: Is strategic coexistence the norm?Chimhundu, Ranga; McNeill, Lisa S.; Hamlin, Robert P. · Australasian Marketing Journal (AMJ) · 2015

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